Hip Hop Scriptures Blog — Hip Hop Scriptures

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Jay Z & Barney's - #NewRules 2013

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F*ck hashtags and retweets, n*gga

No truer words spoken can sum up the recent events surrounding racial profiling at Barney's New York, and Jay Z's corporate partnership with the luxury retailer. Unfortunately for him, we live in a world that is largely influenced by the twitterverse, especially Black Twitter. Mr. Carter isn't exactly a social (media) animal, but during the summer Hov gave hope to millions when he not only came on Twitter to promote his upcoming MCHG album, but also to answer questions. That pretty much opened Pandora's Box. From there on, there was an expectation from your fans and your community that you were all in. Not to mention, you and your wife's appearance at a Trayvon Martin rally, was a signal that you were invested in social justice.

 

I am not suggesting that this is not the case. However, please recognize that one tweet within 48 hours of the debacle would have carried so much weight; something along the lines of "This is unacceptable. I'm on it." This would have been enough to quell the hysteria (momentarily) and also given him and his team time to investigate. Gone are the days where people are waiting on an official press release. That's the equivalent of watching your parents make nice with the schoolyard bully. And like it or not, you are in a patriarchal position round these streets. Did the Drake and J. Cole fiasco teach you nothing? You've got to be ENGAGED. In this sound-bite, hashtag, retweet society, THESE are the #newrules.

 

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Did Jay-Z and Kanye leave J. Cole and Big Sean in the Cold?

MCHG dropped within weeks of J. Cole’s Born Sinner, which has been lauded as classic and skillfully eluded the sophomore slump. Yet, there were no Jay features. However, the ‘Let Nas Down’ remix featured none other than The Don himself. The Cole/Nas collabo was nothing short of epic, but we have all collectively moved on. Cole will soon go on tour with Wale but the internet and general public is buzzing (and will be for quite some time) about the Yeezus tour featuring none other than Mr. Kendrick Lamar. Not even a week ago we were gushing about the fact that Hov is featured on NWTS Pound Cake outro; which begs the question – what about J. Cole? Or Big Sean for that matter?

 We might not belabor the point was it not for the fact that both of these artists JUST dropped their sophomore efforts, and in what many considered a big way. I mean it’s almost laughable to call your album 'Hall of Fame' and not even be tapped to go on tour with your Hall of Fame worthy mentor / rap icon / self-acclaimed g-o-d Kanye West.

Jay-Z introduced J. Cole to the world on Blueprint III and as of late, appears to be giving him the cold shoulder. One could argue that Jay was just obliging Drake’s request, but he actually took it a step further and implied that he was passing him the torch – REALLY?

And how serious can we take Kanye’s co-sign to Big Sean’s potential when you Jennifer Aniston’ed your protégé for hip hop’s current hottie from Compton?

It just goes to show the rap game can be Heartless, make you lose Control just when you thought you were headed for the Hall of Fame or thought it was a Cole World after all.

 

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The Carters & Chicago's Regal Theater - match made in Heaven?

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