Ishmael Molelekoa is determined to support music and art for all. The rapper-turned-activist from South Africa has a passion for the arts and has made it his mission to make them accessible to everyone in his community. He recently dropped two singles, “Kasiology” and “This Is For My People”, which will support the Midvaal Arts Institute in Johannesburg. This is his message:
My name is Ishmael Molelekoa A.K.A EshayReal. I am situated in Meyerton, south of Johannesburg. After matriculating I further continued my studies and enrolled at Damelin College to study Sound Engineering. During the course I got to learn the qualities of perfecting a song, from the beginning to the end my vocabulary for melodic rhythms has grown from just loving and producing Hip-Hop to eventually creating World music. In 2005 I formulated two groups, StageeToryTape and HoleFraxion; both groups showed the importance of being a performer and what qualities should be instilled to entertain our fans/supporters with good content through our music.
It only made sense that after both groups never achieved enough commercial recognition, that I continue a solo career and take all my creative and technical expertise and redefine the concept of being an independent artist. In 2011 I founded the Midvaal Arts Institution which gave me the opportunity to fundraise over R1 million and create over 1500 job opportunities. The community arts centre has amazing programmes and services such as Awareness Campaigns, Feeding Schemes, Advice and Referral, Business Administration and Internships. All my achievements were accompanied by several awards and that gave the reassurance that I have the passion and commitment to serve my community.
But in 2020 when Covid-19 pandemic came into our lives, our donors and sponsors could not afford to support our initiatives and this is why EshayReal came to the rescue. EshayReal has got plans to save the organization, and that’s through his music and other creative ventures. I have been throughout the years (2007-2020) recording solo tracks that have challenged my creative thinking and producing process, which I have to admit it was quite fun to tease the creative genius in me. This year EshayReal in partnership with African Intelligence Solutions (Pty) Ltd and have partnered up to take the challenge of saving the Midvaal Arts Institution with EshayReal’s amazing sounds which range from Hip-Hop, Rock, Dance, R&B, Gospel, Techno and Reggae.
Technology, Music and Business have now become an important tool for creatives throughout the world to seriously take up the challenge of how we as artists can benefit with Social Media and Digital Online distribution companies. Never before has an artist had so much opportunity to have his music heard throughout the world, and that’s what motivates me to continue to produce great songs. I have also decided to implement a profit taking strategy that will ensure 15% of my sales-downloads and streaming income will be donated to Midvaal Arts Institution to continue our journey of assisting those less privilege, not just in my community but the whole world at large. Thank you for taking the time to read through my musical journey and I am grateful for any exposure that can help make the EshayReal’s brand become a well deserving community SUPERSTAR success story. God Bless the ARTS!
If you would like to support EshayReal’s mission, check out his music through the links above and connect with EshayReal through his socials to make sure you never miss new music. Remember to follow Hip Hop Scriptures to stay updated on the latest Fresh Artist Friday.
STAY CONNECTED WITH ESHAYREAL ON SOCIAL MEDIA:
Facebook - Instagram - Twitter - TikTok - SoundCloud - Pinterest
